SSE targets road safety with ADT through advanced driver analysis and action planning. SSE is a UK and ROI based Energy Company headquartered in Perth, Scotland, with operations in the UK and Ireland. The company is involved in the generation and supply of electricity and gas, the operation of gas and telecoms networks and other energy-related services.
Fleet Compliance & Risk Management
SSE teamed up with Applied Driving Techniques (ADT) to implement a detailed fleet compliance and risk management programme covering 14,000 drivers. Covering all risk assessments, licence checking, grey fleet checking and permit to drive requirements, the initiative was designed to achieve high levels of analysis to ensure the company was meeting its commitment to fleet safety.
ADT has worked closely with SSE to develop a wide-ranging and innovative programme in line with the organisation’s corporate safety strategy to meet Duty of Care commitments and operate responsibly.
“By teaming up with ADT we have been able to ensure we are best placed to understand and minimise the risk factors a fleet operation faces in order to meet legal obligations, improve driver safety and ultimately save lives. We are committed to highest levels of road safety and ethical behaviour in everything we do, so better protecting our employees, the local community in areas we work in and the wider general public is an important business priority.”
Mark Laker, Management of Road Risk (MoRR) Project Manager, SSE
ADT has developed and implemented an online system, so all drivers complete a risk assessment questionnaire and a Fleet Safety Policy declaration. The process covers four areas of fleet safety – Driver, Driver Attitude, Journey and Vehicle – with a full analysis of results conducted to identify risk within the business.
Permit to Drive
ADT now manages SSE’s Permit to Drive Scheme, providing temporary or full authorisation to operate a car or van on work business. Each driver is awarded a 12-month full permit or a 3-month temporary permit based on their risk assessment. Those with a temporary permit have individual development plans created with defined actions that need to be achieved (in-vehicle training, hazard perception, line manager meetings) and restrictions to be followed (mileage or journey time limits).
Line Manager Engagement
ADT works closely with SSE’s 1,700 line managers, engaging with them and encouraging them to take responsibility for the performance of drivers. All decisions are taken jointly with the appropriate line manager, who always has to sign off any newly-issued permit. During the formal launch, ADT undertook a tour of 15 offices in the UK and Ireland to present to all line managers and educate them on their driver safety responsibilities.
Monthly Violations Report
The monthly report provides details of all convictions that have occurred, including speeding, seatbelt or mobile phone violations, as well as all at fault road collisions. Each incident is fully investigated by a line manager and reviewed by ADT’s risk assessors in conjunction with risk assessments. Where appropriate, a Permit to Drive is revoked or changed from permanent to temporary.
The review process also looks to establish the root cause of each incident (tiredness, stress, outside influences) to understand if any incident is caused by internal pressures. SSE can then review organisational processes to address corporate level risk and create the necessary environment for safety culture change.
Driver Behaviour Monitoring
SSE has developed an in-house propensity model to review telematics data across five directorates. This process reviews high-level information, taking into consideration a range of parameters such as mileage, speeding, harsh driving and collisions to create individual scores for each driver. The 25 worst performing drivers are referred to ADT, with data reviewed alongside risk assessment results and historical records to create an action plan.
SSE already has a strong safety culture, so it has recognised that incoming employees represent one of the biggest risks within the organisation. Therefore, it has worked closely with ADT to develop a new starter process with risk assessment and targeted e.learning. In particular, any incoming employee with less than two-years of driving experience or any new apprentice has an individual development plan with required levels of training and in-vehicle assessments.
In the UK, there is no distinction between the grey fleet, where employees drive their own vehicles on work-related journeys, and a company fleet. Therefore, ADT has created a robust system that ensures that all drivers, whatever the vehicle they are operating, are doing so in a compliant manner. This includes a series of managed checks covering the vehicle, maintenance, insurance, legality and documentation.
Rapid results and high levels of compliance
As the implementation of the programme has been phased implementation over the 12 months from May 2015, the primary objective in Year 1 has been to achieve a greater level of safety policy compliance. The road risk assessment has now been completed by all drivers and an appropriate Permit to Drive issued, with effective processes in place to audit and manage the strategy.
As a result, SSE has increased compliance of its Permit to Drive policy to over 90 per cent. This means the company is now well placed to analyse, measure and minimise risk factors within the fleet operation, enabling SSE to take appropriate action to achieve the highest levels of road safety.
The initiative is already achieving positive safety results, with even greater improvements expected in Year 2 following the completion of the roll-out:
- Rate of telemetry events showing a continuous reduction – all business have seen a reduction in speeding events with many achieving zero incidents.
- Improved management of risks – an almost 5 per cent reduction in number of high risk drivers
- Introduction of a rigorous process for new starters, novice and inexperienced drivers – in particular, all young drivers have received driver training